You might be wondering why I’ve decided to throw four parties in four cities and, yes, build an entire website... just for my 40th birthday.
 
The short answer is simple: because I can. I have spent years crafting trips and experiences for friends, family, and clients. If I cannot pull off a spectacle for myself after all that training, what have I been doing?

Here are the real reasons

Because I’m turning forty - and I actually want to celebrate it.
Zero dread, just a milestone worth marking properly. I’ve spent my thirties building things - businesses, friendships, memories, confidence - and I want to close that decade with something that feels like me: a little bold and slightly absurd, but full of heart.
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Because women deserve more reasons to celebrate.
We make noise for engagements, weddings, and babies but rarely for the quiet victory of carving out a life we like. Aging well is an achievement. We should toast it more often.
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Because I love a plan.
I am happiest when I am plotting a trip, setting a table, or luring people across borders for dinner. This birthday gave me permission to combine everything I love - storytelling, travel, logistics, and wine - into one long invitation to gather.
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Because travel is my truest language.
The major cities of my thirties - Venice, Bath, and Dublin - each taught me something about who I am. Turin, where it all ends, will be about who I’ve become. Each stop is a curtain call for a different chapter, and a way to thank the people who were part of it.
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Because I wanted to do something good.
This isn’t just a celebration; it’s a chance to give back. I created the Four Acts for Good charity raffles to channel all this indulgence and chaos into something useful - supporting small, meaningful charities that quietly keep their cities beautiful, kind, and human.
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And because the next time we all gather might be my funeral - and I hate to miss a good party.
So I’m having this one while I’m still here to enjoy it.